1.) What is the cost associated with producing a 60 SECOND video in Chicago?

Video production costs vary based on the type, length, and complexity of the project. A basic 60 second video in Chicago can range from $500 to $5,000, while high-end productions like commercials or corporate videos can cost $10,000 to $50,000 and more. At TCKpro, a basic 60-second video starts at $1,200-$1,500, with most clients investing around $2,500 for a professional production.

2.) Why is video production so expensive?

Custom work is always more expensive because it’s tailored to your unique brand. High-end video production involves costly equipment, professional expertise, and time-intensive editing. Operating professional cameras, lighting, and software like Adobe Premiere Pro requires years of training. Additionally, location fees such as studio rental fee's, permits, and talent all contribute to the price. However, unlike short-lived ads, a well-made video can serve your business for years, making it a worthwhile investment. The main thing you should be asking yourself is how will this video be used in the matrix of your business. We go over this during our consultaton process.

A basic video is a simple production meant for quick promotional use. It typically involves minimal crew, basic lighting, and simple editing, with little to no scripting or creative direction. A commercial, on the other hand, is a high-end marketing tool designed to sell, brand, or advertise a product or service. It requires professional equipment, expert cinematography, advanced editing, and strategic storytelling. Commercials often involve a script, storyboarding, multiple filming locations, and post-production enhancements like color grading, motion graphics, and sound design. While a basic video is quicker and more affordable, a commercial is a long-term investment that elevates your brand and delivers stronger marketing results.

At TCKpro, we take pride in delivering high-quality video productions with the care and attention they deserve. Our average turnaround time is 3-4 weeks, but since every project is unique, timelines can vary. During our initial consultation, we’ll discuss your specific needs and set clear expectations to ensure a smooth process. Need your video sooner? We offer rush services based on availability, so let us know your deadline, and we’ll do our best to accommodate. Since we work on a first-come, first-served basis, our schedule fills up quickly. To guarantee your spot, we recommend reaching out at least 15-30 days before your desired release date.

Think of it like dining at a restaurant—you wouldn’t ask for the raw ingredients to cook the meal yourself, right? Similarly, raw footage is like unseasoned ingredients. It’s incomplete and doesn’t reflect the final quality that professional editing brings. With over two decades of editing experience and access to high-end software like Adobe Premiere Pro, our team ensures your video is polished, well-crafted, and tells your story in the best way possible. When clients attempt to edit the footage themselves, it not only risks the final product’s quality but also damages our business. Editing is an integral part of TCKpro's creative process, and when someone else edits the footage, it undermines the expertise we’ve built over years. We believe in providing you with the best possible result, and the only way to ensure that is that we we handle the entire process ourselves—ensuring consistency, creativity, and protecting TCKpro's reputation.

We completely understand—being on camera can be intimidating for many people! The good news is, you don’t have to be on camera or use your voice if you’re not comfortable with it. We have a team of professional talent who can step in to deliver lines for you, and we also work with expert voice actors to create custom voiceovers for any project. You can relax knowing that we’ve got you covered. We'll go over all these options and find what works best for you during our initial consultation.

We value your time and want to ensure we’re the right fit for your project. Our consultation process goes beyond just discussing ideas—it’s a detailed conversation where we bring our expertise and experience to the table, helping you shape your vision into a solid plan. This consultation fee helps us dedicate the time and attention your project deserves and ensures we’re working with clients who are serious about moving forward. If you decide to proceed with your project, this fee will be applied toward your total project cost. We believe this approach helps us build a strong, focused partnership from the start.